Sans Normal Boker 14 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Ricardo' by Bureau Roffa, 'MVB Solitaire Pro' by MVB, 'Segoe UI' by Microsoft Corporation, 'Camphor' and 'Morandi' by Monotype, and 'Clear Sans Text' by Positype (names referenced only for comparison).
Keywords: ui text, editorial, branding, signage, presentations, clean, neutral, modern, friendly, straightforward, versatility, clarity, neutrality, system coherence, modern utility, geometric, rounded, even, crisp, open.
This typeface is a clean, geometric sans with smooth, round bowls and consistently even stroke thickness. Curves are circular and well-controlled, while straight strokes end in flat terminals, creating a crisp, contemporary silhouette. Uppercase forms feel stable and balanced, with wide, open counters; lowercase shapes follow the same geometry, with simple constructions and clear joins that keep the texture calm and uniform in running text. Numerals match the overall system with rounded forms and straightforward, legible silhouettes.
It suits interface labels, product UI, and dashboards where clarity and consistency are important. The clean geometry and even texture also work well for editorial layouts, corporate branding systems, wayfinding/signage, and presentation materials that need a modern, unobtrusive sans.
The overall tone is modern and neutral, with a friendly clarity that feels practical rather than stylized. Its rounded geometry softens the voice without becoming playful, supporting an approachable, everyday look.
The design intention appears to be a versatile, general-purpose sans that reads cleanly across sizes and contexts. By leaning on simple geometric construction and restrained detailing, it aims to provide a dependable typographic voice for contemporary communication.
Spacing appears comfortable and even, producing a steady rhythm in paragraphs and at display sizes. The design avoids sharp quirks or decorative gestures, prioritizing consistency across capitals, lowercase, and figures.