Sans Normal Apbub 14 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Boston', 'Facundo', and 'Rebrand' by Latinotype; 'Clear Sans' by Positype; and 'Neue Reman Sans' by Propertype (names referenced only for comparison).
Keywords: ui text, web content, editorial, corporate branding, signage, clean, modern, neutral, friendly, pragmatic, legibility, versatility, neutral branding, system typography, clarity, geometric, rounded, monoline, open apertures, crisp terminals.
A clean, monoline sans with geometric construction and generously rounded curves. Bowls and counters read as near-circular, with open apertures and smooth joins that keep letterforms clear at text sizes. Terminals are crisp and mostly straight-cut, while diagonals (A, V, W, X, Y) are sharp and evenly weighted, producing a steady, even rhythm. Numerals are simple and contemporary, with a round 0, balanced 8, and straightforward 1–7 forms that match the overall minimal structure.
Works well for user interfaces, web and app typography, and general-purpose text where clarity and a contemporary look are priorities. It also fits understated branding, wayfinding, and informational signage that benefits from crisp shapes and even texture.
The overall tone is modern and neutral, with a friendly edge from the rounded forms and open spacing. It feels confident and matter-of-fact rather than expressive, suited to interfaces and brand systems that want clarity without looking sterile.
The design appears intended as a straightforward, versatile sans built around geometric roundness and consistent stroke weight. Its emphasis on open counters, clean terminals, and steady rhythm suggests a focus on legibility and broad, everyday applicability.
The sample text shows consistent spacing and a stable baseline, with sturdy punctuation and a clear distinction between round and straight-sided shapes. Uppercase forms feel slightly more geometric and architectural, while lowercase remains compact and utilitarian, helping paragraphs look orderly and calm.