Sans Normal Asran 14 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: ui text, body text, branding, editorial, signage, modern, clean, friendly, neutral, tech, legibility, versatility, modernity, neutrality, geometric, rounded, open apertures, high legibility, crisp terminals.
A crisp, geometric sans with smooth, near-circular bowls and consistent stroke thickness. Letterforms lean on simple construction and open counters, with rounded joins and clean, mostly straight terminals. Uppercase shapes are sturdy and balanced, while lowercase forms stay straightforward with a single-storey “a” and “g” and a compact, readable “e.” Numerals are clear and contemporary, with even rhythm and minimal ornamentation.
Well-suited to interface copy, product UI, and dashboards where consistent stroke weight and open shapes aid legibility. It also works for contemporary branding and editorial layouts, particularly when a clean, geometric voice is needed across headings and longer passages.
The overall tone is modern and neutral with a friendly edge, created by the rounded geometry and uncluttered forms. It reads as efficient and professional rather than expressive, making it feel calm, approachable, and quietly technical.
This design appears intended as a dependable, general-purpose sans that prioritizes clarity and a modern geometric rhythm. Its restrained detailing suggests an aim for broad usability across digital and print contexts without calling attention to the type itself.
Wide, open counters and generous internal space support clarity at smaller sizes, while the even geometry helps maintain a steady texture in paragraphs. Round letters like C, G, O, and Q emphasize the font’s circular logic, and diagonal forms (V, W, X, Y) stay sharp without becoming aggressive.