Sans Normal Obram 12 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'FS Koopman' by Fontsmith (names referenced only for comparison).
Keywords: headlines, posters, branding, logos, packaging, bold, friendly, retro, confident, playful, impact, approachability, clarity, rounded, soft corners, bulky, compact, poster-like.
This typeface is a heavy, rounded sans with broad proportions and a sturdy, compact build. Strokes are uniformly thick with minimal modulation, producing dense counters and strong, blocky silhouettes. Curves are generously rounded (notably in C, G, O, and S), while terminals are clean and blunt, giving the design a smooth, contemporary finish. Spacing feels tight-to-normal in text, and the overall rhythm is driven by large, simple shapes rather than fine detail.
Best suited to high-impact display work such as headlines, posters, packaging, and brand marks where bold forms need to hold attention from a distance. It also works well for short UI labels, badges, and social graphics when a friendly, confident voice is desired.
The tone is assertive and approachable, pairing mass and clarity with a slightly retro, playful warmth. Its rounded geometry reads as friendly and energetic, while the sheer weight adds confidence and immediacy.
The design appears intended to deliver maximum visual impact with simple, rounded construction and consistent stroke weight, prioritizing immediacy and legibility in display settings. Its proportions and softened curves suggest a goal of combining strong emphasis with an approachable, modern character.
The numeral set matches the heavy, rounded construction, with simple, highly legible forms and strong presence. At display sizes the face reads cleanly and evenly, though the dense counters and heavy joins suggest it will feel most comfortable when given ample size and breathing room.