Sans Normal Obbir 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'FF Kievit' by FontFont, 'Mundo Sans' by Monotype, 'Mato Sans' by Picador, 'Akagi' and 'Akagi Pro' by Positype, and 'Monsal Gothic' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, chunky, confident, retro, high impact, friendly display, approachability, poster energy, rounded, soft corners, bouncy, compact, sturdy.
A heavy, rounded sans with compact proportions and soft, slightly squarish curves that keep counters open despite the dense weight. Strokes are consistently thick with minimal modulation, and terminals read as blunt and friendly rather than sharp. The lowercase shows a bouncy rhythm with subtly uneven, humanized shaping (notably in letters like a, s, and z), while the uppercase stays more uniform and blocky. Numerals are similarly robust and round, designed to hold up at large sizes with strong silhouette clarity.
Best suited for headlines, display typography, and short bursts of copy where a bold, friendly voice is needed—such as posters, packaging, brand marks, and attention-grabbing signage. It can work for larger-size UI or labels where warmth and strong emphasis are more important than tight, text-size efficiency.
The overall tone is warm and upbeat, projecting approachability and a slightly retro, poster-like energy. Its chunky forms feel confident and humorous, leaning toward expressive friendliness rather than neutral corporate restraint.
Likely designed to deliver maximum impact with a welcoming, rounded voice: strong silhouettes, simple construction, and a lively lowercase rhythm that keeps large text feeling personable rather than rigid.
Round letters (O, Q, C, G) emphasize broad, circular bowls, and joins are smooth and simplified for a clean, high-impact look. The shapes prioritize bold silhouettes and legibility over fine detail, giving text a strong, graphic presence.