Sans Contrasted Unso 2 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Hisham' and 'Optima' by Linotype (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, signage, friendly, confident, retro, playful, bold, high impact, approachability, display clarity, retro flavor, rounded, soft terminals, humanist, chunky, bouncy.
A heavy, rounded sans with compact, blocky forms and soft, bulb-like terminals. Strokes show visible modulation, with thicker verticals and slightly tapered joins that keep counters open despite the weight. Curves are generous and smooth, and corners are consistently rounded, producing a sturdy rhythm that remains legible in all-caps and mixed case. Lowercase shapes lean toward single-storey constructions and simple bowls, while figures are robust and highly readable with broad proportions.
Best suited for display applications where bold presence and quick readability matter, such as posters, headlines, packaging, and storefront or wayfinding signage. It can also work for short bursts of text—taglines, pull quotes, and UI labels—when a friendly, high-impact voice is desired.
The overall tone is upbeat and approachable, pairing a strong, assertive color on the page with a warm, friendly softness. Its rounded geometry and lively modulation give it a slightly retro, poster-like energy that feels inviting rather than industrial.
This design appears intended to deliver maximum impact with an approachable personality, combining strong weight with rounded, humanized shaping and enough stroke modulation to add character and readability in large sizes.
In text settings the weight creates strong emphasis and a dense typographic color, so spacing and line length benefit from generous leading. The design’s rounded detailing helps prevent dark spots in curves and joins, keeping word shapes clear at display sizes.