Sans Normal Jukom 3 is a bold, normal width, medium contrast, italic, normal x-height font visually similar to 'City Boys' and 'City Boys Soft' by Dharma Type, 'JAF Bernini Sans' by Just Another Foundry, 'Dialog' by Linotype, 'Clear Gothic Serial' by SoftMaker, 'Foundry Form Sans' by The Foundry, 'NuOrder' by The Northern Block, and 'TS Clear Gothic' by TypeShop Collection (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, dynamic, confident, sporty, modern, assertive, emphasis, impact, momentum, modern branding, display clarity, oblique, compact, sturdy, rounded, clean.
A heavy, oblique sans with sturdy, compact forms and smooth, rounded curves. Strokes are broadly even with modest contrast, producing a dense, high-impact texture in text. Counters are relatively tight and apertures are somewhat closed, while terminals read clean and minimally treated. The slant is consistent across caps, lowercase, and numerals, giving the design a unified forward rhythm and a distinctly energetic italic color.
Works best for headlines, short blocks of copy, and prominent UI or marketing callouts where a strong slanted emphasis is desirable. It suits branding and packaging that need a modern, energetic voice, and it can perform well in sports, automotive, and event-oriented graphics where bold, fast rhythm is an asset.
The overall tone is forceful and contemporary, with a forward-leaning momentum that feels active and purposeful. It carries a sporty, promotional character—confident rather than delicate—suited to messages that should feel urgent or emphatic.
The design appears intended to provide an impactful italic voice within a clean sans framework—prioritizing speed, emphasis, and contemporary solidity. Its compact counters and consistent oblique angle suggest a focus on display-driven clarity and strong visual rhythm in advertising and identity contexts.
Capitals are wide and stable with generous curves in round letters, while diagonals and joins stay crisp to maintain clarity at display sizes. Numerals match the same oblique stance and weight, keeping mixed settings visually cohesive. In longer samples the density and tight counters create a strong typographic presence, favoring impact over airy readability.