Sans Normal Jumuv 3 is a regular weight, normal width, medium contrast, italic, normal x-height font visually similar to 'Cosmos' by Berthold and 'Seconda Soft' by Durotype (names referenced only for comparison).
Keywords: ui text, product design, editorial, signage, presentations, clean, modern, efficient, neutral, technical, emphasis, clarity, neutrality, modernity, readability, slanted, crisp, compact, geometric, balanced.
A slanted sans with clean, mostly geometric construction and smooth, open curves. Strokes are even and crisp, with rounded bowls and straightforward terminals that keep the silhouette tidy. Uppercase forms feel compact and steady, while lowercase shapes are simple and functional, emphasizing clear counters and consistent rhythm. Numerals follow the same restrained approach, with clear, uncomplicated outlines that read well at a glance.
Well-suited for interface labels, product/brand systems, and editorial layouts where a clean italic voice is needed for emphasis. It can also work in short headlines, captions, and wayfinding-style signage thanks to its straightforward shapes and steady text color.
The overall tone is modern and matter-of-fact, with a forward-leaning energy that suggests motion without becoming expressive or decorative. It feels confident and efficient—more about clarity and pace than personality.
The design appears intended as a practical, modern italic companion with a calm, geometric sensibility—built to provide clear emphasis and maintain readability while adding a subtle sense of speed and direction.
The italic angle is consistent across the set, creating a cohesive flow in text. Curves are smooth and controlled, and the overall spacing feels even, helping lines of copy maintain a neat, continuous texture.