Sans Normal Efmob 1 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui labels, branding, editorial, presentations, signage, clean, modern, understated, airy, fluid, emphasis, clarity, modern utility, friendly tone, humanist, oblique, open apertures, rounded terminals, lively rhythm.
A slanted sans with smooth, rounded strokes and gently softened terminals that keep forms clean without looking mechanical. Curves are broadly elliptical and open, with wide counters and clear apertures that maintain readability in running text. The proportions lean slightly narrow in some letters with a varied, natural rhythm across the set, and the figures share the same oblique, streamlined construction for a consistent texture.
It suits interface copy and product UI where an oblique emphasis is needed without sacrificing clarity, and it works well for contemporary branding and short editorial passages. The open counters and even texture also make it a good option for presentations, dashboards, and wayfinding-style signage at moderate sizes.
The overall tone feels contemporary and unobtrusive, with a calm, professional voice. Its slant and open shapes add a subtle sense of motion and friendliness, making it feel approachable rather than strictly corporate.
The design appears intended as a versatile italic companion for modern sans typography, providing emphasis with a smooth, open construction and a restrained, contemporary character. It balances geometric roundness with a slightly humanist rhythm to stay readable in text while still feeling polished.
Diagonal strokes are crisp and steady, and round letters like O/Q read as smooth, near-circular forms; the Q uses a simple, unobtrusive tail. The lowercase includes a single-storey a and g, reinforcing a more informal, humanist feel, while capitals stay straightforward and geometric in spirit.