Sans Normal Efmoh 7 is a light, normal width, low contrast, italic, tall x-height font.
Keywords: ui text, editorial, branding, product design, signage, modern, clean, energetic, airy, technical, emphasis, clarity, modernity, neutrality, readability, oblique, monolinear, open apertures, rounded, crisp.
This is an oblique, monolinear sans with a clean, rounded construction and smooth, continuous curves. Letterforms show open apertures and generous counters, with a notably tall lowercase presence relative to the capitals. Terminals are largely plain and cut cleanly, and the overall rhythm is even and uncluttered, supporting clear word shapes in running text. Numerals follow the same simple, rounded logic, with consistent stroke behavior across curves and diagonals.
It works well for interface copy, product UI, and general-purpose editorial settings where a contemporary italic voice is needed without heavy ornament. The clear shapes and open counters also make it suitable for signage, dashboards, and brand systems that want a clean, forward-leaning emphasis.
The overall tone is modern and efficient, with an energetic forward slant that reads as active rather than formal. Its minimal detailing and open forms give it an approachable, contemporary feel suited to straightforward communication.
The design appears intended as a practical, modern oblique sans that stays neutral and readable while adding motion and emphasis through its consistent slant. Its restrained detailing suggests a focus on versatility across both short labels and longer passages.
Curves are drawn with a soft geometric sensibility, while diagonals remain crisp, giving the design a slightly technical edge without feeling rigid. Spacing appears comfortable in the sample text, and the slant is consistent enough to maintain legibility at text sizes.