Sans Normal Arrif 17 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to '1955' by Alan Smithee Studio, 'Hando' by Eko Bimantara, 'Neo Grotesk' by Fontador, and 'Neue Rational Standard' by René Bieder (names referenced only for comparison).
Keywords: ui labels, signage, editorial, presentations, product design, clean, neutral, modern, utilitarian, technical, everyday readability, clarity, modern neutrality, system-like utility, monoline, open apertures, generous spacing, geometric, rounded forms.
A clean, monoline sans with broadly circular bowls and straightforward, lightly rounded joins. Strokes remain even, with open counters and clear apertures that keep letters from closing up in text. Proportions read slightly expanded and calm, with uncomplicated terminals and a consistent, contemporary rhythm across caps, lowercase, and numerals.
It performs well for interface text, dashboards, captions, and other clarity-first applications where even color and open forms matter. The expanded stance and steady shapes also make it a solid choice for signage, corporate communications, and straightforward editorial layouts, especially at small to medium sizes.
The overall tone is neutral and contemporary, leaning toward practical clarity rather than expressiveness. Its plainspoken shapes and steady rhythm give it a reliable, no-nonsense feel suitable for informational or product-oriented typography.
The design appears intended as a versatile, general-purpose sans focused on readability and predictable behavior across varied content. Its geometry and restrained detailing suggest a goal of modern, system-like neutrality that integrates smoothly into digital and print layouts.
Uppercase forms are simple and geometric, while the lowercase keeps a highly legible, workhorse construction with unobtrusive details (notably the clean, rounded bowls and open curves). Numerals follow the same restrained geometry, matching the letterforms without decorative quirks.