Sans Normal Apkun 10 is a regular weight, normal width, low contrast, upright, short x-height font visually similar to 'Cordillera' by Latinotype (names referenced only for comparison).
Keywords: ui design, wayfinding, editorial, presentations, branding, modern, neutral, clear, approachable, efficient, clarity, versatility, neutrality, systematic, economy, clean, geometric, monoline, rounded counters.
A crisp, monoline sans with round counters and smooth curves paired with decisively flat terminals. Proportions feel balanced and compact, with a relatively modest lowercase presence against the capitals, and an even, steady rhythm in text. Curved letters like C/O/Q are notably circular, while straight-sided forms (E/F/H/N) are simple and unembellished, giving the design a tidy, modern finish.
Well-suited for interface and product UI text, dashboards, signage, and instructional or technical materials where clarity matters. It also works for corporate identities, presentations, and editorial layouts that want a modern sans tone without overt stylization, performing reliably from headings down into body copy.
This font reads as clean, straightforward, and contemporary, with a calm, neutral tone that doesn’t call attention to itself. The rounded geometry adds a subtle friendliness, while the overall restraint keeps it feeling pragmatic and businesslike rather than playful.
The design appears intended as a general-purpose sans for clear communication, emphasizing uniform strokes, predictable shapes, and a stable reading rhythm. Its geometry suggests an aim for a modern, broadly usable voice that can sit behind content without adding stylistic noise.
The letterforms maintain consistent construction across uppercase and lowercase, with rounded bowls and clean joins that keep texture even in paragraphs. Numerals match the same straightforward geometry, supporting a coherent typographic color in mixed text and data.