Serif Contrasted Jogo 10 is a light, very wide, very high contrast, italic, normal x-height font.
Keywords: headlines, luxury branding, fashion, magazine, posters, elegant, editorial, refined, dramatic, luxury feel, editorial polish, expressive italic, display impact, didone-like, hairline, vertical stress, calligraphic, swashy.
A high-contrast serif with a pronounced vertical stress and razor-thin hairlines that flare into crisp, sharp serifs. The letterforms are notably wide with generous internal counters, creating an airy rhythm and a luxurious sense of space in text. Italic construction is evident in the slanted axis and calligraphic entry/exit strokes, with occasional swash-like terminals on diagonals and arms. Curves are smooth and taut, while joins remain clean and minimally bracketed, emphasizing a polished, engraved feel at display sizes.
Best suited to display applications such as magazine headlines, fashion and beauty branding, invitations, and upscale packaging where its hairlines and sharp serifs can reproduce cleanly. It can also work for short pull quotes or titles in editorial layouts, especially at larger sizes with comfortable tracking.
The overall tone is sophisticated and theatrical, pairing runway-level elegance with a slightly playful flourish. Its glossy contrast and spacious proportions read as premium and curated, suggesting fashion, culture, and upscale branding rather than utilitarian text.
The design appears intended to deliver a contemporary, fashion-forward take on a classic high-contrast serif, prioritizing glamour, whiteness, and crisp detailing. Wide proportions and italic flourishes suggest an emphasis on expressive display typography with a premium, editorial finish.
In running lines, the extreme contrast and fine connecting strokes can appear delicate, especially where thin horizontals and hairline diagonals carry the structure. The numeral set matches the same refined contrast, with elegant curves and a display-oriented stance.