Serif Flared Guto 2 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Galvani' by Hoftype; 'Neue Frutiger', 'Neue Frutiger Cyrillic', 'Neue Frutiger Hebrew', 'Neue Frutiger Paneuropean', and 'Neue Frutiger Vietnamese' by Linotype; 'Neue Frutiger World' by Monotype; 'Core Sans N SC' by S-Core; and 'Contra Sans' by Wiescher Design (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, magazine covers, assertive, retro, editorial, athletic, dramatic, impact, dynamism, headline voice, retro flavor, flared, swashy, forward-leaning, high-ink, bracketed.
A heavy, forward-leaning serif with visibly flared stroke endings and soft, bracket-like transitions where stems meet terminals. The forms are broad and generously proportioned, with large counters and a steady, low-contrast stroke pattern that keeps color even in paragraphs. Curves are slightly taut and squared-off in places, while diagonals and joins read energetic and brisk. The lowercase shows sturdy, rounded bowls and a compact, workmanlike rhythm, with numerals and capitals matching the same wide stance and emphatic terminals.
Best suited to headlines, deck copy, and other short-to-medium display settings where its weight and flared serifs can do the work of grabbing attention. It can also support branding for sports, entertainment, and product packaging, and works well for punchy editorial titling where a dynamic serif is desired.
The overall tone is bold and confident, with a sporty, poster-like energy that nods to mid-century and newspaper headline traditions. Its slanted stance and flared terminals add motion and theatricality, making it feel punchy and attention-forward rather than quiet or neutral.
The design appears intended to deliver a strong, energetic serif voice by combining broad proportions with flared, bracketed terminals and a consistent stroke weight. The goal seems to be high-impact readability with a distinctive, slightly vintage headline character.
In the sample text, the dense weight and broad set produce strong typographic color and clear word shapes, especially at display sizes. The flared terminals and angled stress create distinctive silhouettes in letters like J, Q, S, and the diagonals, which helps personality but can make tight settings feel busy if tracking is too tight.