Sans Normal Kabak 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Fuller Sans DT' by DTP Types; 'Benton Sans', 'Benton Sans Pro', and 'Benton Sans Std' by Font Bureau; 'FF Sero' by FontFont; 'ITC Franklin' by ITC; and 'NeoGram' and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, sports, sporty, modern, confident, dynamic, punchy, impact, motion, modernity, clarity, oblique, geometric, rounded, compact, smooth.
A heavy, oblique sans with smooth, rounded curves and largely uniform stroke thickness. Letterforms lean consistently with a steady rhythm, combining broad circular bowls with slightly squared-off terminals and compact interior counters. Uppercase shapes read sturdy and simplified, while the lowercase shows a single-storey “a” and “g” and generally closed, efficient apertures that reinforce a dense, forceful texture in lines of text. Numerals are similarly weighty and rounded, designed to hold their shape clearly at display sizes.
Best suited to headlines and short-form messaging where its dense weight and slant can create momentum—such as sports branding, event posters, product packaging, and bold marketing callouts. It can also work for UI labels or navigation in limited doses when a forceful, forward-leaning voice is desired.
The overall tone feels energetic and assertive, with an athletic slant that suggests motion and immediacy. Its compact, muscular forms communicate confidence and directness, leaning toward contemporary, performance-oriented branding rather than quiet editorial neutrality.
The design appears intended to deliver a strong, modern sans voice with built-in motion through its oblique stance and compact geometry. It prioritizes impact and consistency across shapes, aiming for a clean, contemporary look that remains legible while projecting energy.
The oblique angle is strong enough to read as a stylistic feature on its own, and the spacing appears tuned for tight, impactful setting. The combination of rounded bowls and clipped-looking terminals gives the design a modern, engineered feel that stays consistent across uppercase, lowercase, and figures.