Serif Other Etda 1 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, magazine, branding, packaging, editorial, art deco, dramatic, fashion, theatrical, display impact, distinctiveness, vintage glamour, brand voice, editorial tone, flared serifs, tapered terminals, wedge cuts, sharp joins, high-waist apertures.
This serif display face is built from bold, continuous strokes that are repeatedly “carved” by sharp, triangular wedge cuts, creating a stencil-like rhythm without fully breaking the letterforms. Serifs are flared and pointed, with tapered terminals that often end in acute angles rather than soft brackets. Round letters show prominent internal notches and crescent-shaped counters, while diagonals (notably in V, W, X, Y, and Z) emphasize crisp, chiseled intersections. Proportions skew toward broad capitals and roomy curves, giving the alphabet a sculptural, cut-paper feel with consistent, deliberate negative-space motifs.
Best suited to headlines and short-form display settings where its carved details can read clearly—such as magazine covers, fashion/editorial layouts, posters, boutique branding, and packaging. It can also work for event titling and pull quotes when given ample size and spacing, with simpler companion text used for longer passages.
The overall tone is elegant but assertive, with a distinctive showpiece quality that reads as refined and theatrical rather than utilitarian. The repeated wedge incisions add a sense of glamour and spectacle, evoking vintage titling and boutique branding while still feeling contemporary due to the graphic, high-impact carving. It projects confidence, drama, and a curated editorial sensibility.
The design appears intended as a decorative serif for impactful titling, using repeated wedge cuts and flared terminals to create a recognizable signature and a sense of crafted, chiselled form. Its consistent negative-space motif suggests a focus on brandable wordmarks and editorial presence over neutral, long-text readability.
The notch system is applied consistently across caps, lowercase, and numerals, making the font feel intentionally engineered rather than ornamental in isolated spots. In text samples, the angular cut-ins create a lively sparkle along word shapes, but the distinctive internal apertures and tight joins can become visually busy at smaller sizes or dense settings.