Serif Other Etsu 6 is a regular weight, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, fashion, luxury branding, posters, elegant, fashionable, dramatic, artful, display impact, luxury signal, editorial voice, stylized classic, wedge serifs, flared terminals, sharp joins, calligraphic, crisp.
A high-contrast serif with razor-thin hairlines and bold main strokes, built around sharp wedge serifs and knife-like terminals. Curves are taut and sculpted, with pointed entry/exit cuts that create a faceted, almost engraved feeling in letters like C, S, and the numerals. The uppercase forms are stately and slightly condensed in presence, while the lowercase keeps a compact, editorial rhythm with a two-storey a and g and crisp, angular joins. Overall spacing reads even and deliberate, favoring clear silhouettes and strong vertical emphasis.
This design performs best in display typography—magazine headlines, pull quotes, mastheads, and campaign layouts where its contrast and sharp terminals can read cleanly. It also suits luxury and beauty branding, packaging, and event materials that benefit from a sophisticated, stylized serif presence.
The tone is refined and theatrical: luxurious, fashion-forward, and slightly eccentric. Its sharp, cut-in details and dramatic contrast suggest couture branding, premium packaging, and art-direction-led design rather than neutral text setting.
The letterforms appear intended to reinterpret a classic high-contrast serif through angular cuts and wedge-like serifs, prioritizing visual drama and a distinctive signature in titles and branding applications.
Several characters show distinctive triangular incisions and pointed terminals that add sparkle at display sizes, while tight internal apertures in letters like e and a reinforce the crisp, chiseled look. Numerals echo the same faceted construction, giving headings and price/issue lines a cohesive, stylized voice.