Serif Flared Upgiw 9 is a regular weight, normal width, medium contrast, upright, normal x-height font visually similar to 'Classic Round' and 'Classic XtraRound' by Durotype, 'Campan' by Hoftype, and 'Memento' by Linotype (names referenced only for comparison).
Keywords: body text, books, editorial, magazines, academic, classic, bookish, formal, authoritative, readability, tradition, refinement, editorial voice, institutional tone, flared serifs, bracketed, oldstyle feel, open counters, generous spacing.
A text-oriented serif with subtly flared, bracketed endings and softly modeled stroke transitions. Proportions are moderate and steady, with rounded bowls and open counters that keep the texture readable, while the capitals carry a slightly sculpted, engraved presence. Serifs are not sharp slabs; instead they taper and flare from the stems, giving terminals a gently widened finish. Curves are smooth and controlled, and the overall rhythm is even, producing a calm, coherent page color in paragraph settings.
Well suited to continuous reading in books, essays, reports, and editorial layouts where a stable, traditional serif texture is desired. It can also serve for headings, pull quotes, and institutional materials where a classical tone and reliable legibility are priorities.
The tone reads traditional and bookish, with a measured formality that feels suited to established institutions and long-form reading. The gentle flare and restrained contrast add a quiet confidence—more warm and literary than austere—while still projecting authority in headings.
Likely designed to provide a familiar, literature-forward serif voice with subtle flare for personality, balancing readability with a dignified, print-rooted character.
Numerals appear sturdy and straightforward, with clear silhouettes and balanced widths that sit comfortably alongside the letters. The lowercase shows classical detailing (notably in terminals and the treatment of bowls), which helps maintain clarity at text sizes while still offering a refined, editorial character.