Sans Superellipse Myfi 2 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'FTY Konkrete' by The Fontry (names referenced only for comparison).
Keywords: headlines, posters, logo, packaging, sportswear, industrial, techno, athletic, retro, high impact, brandable, modular, display, rounded corners, square forms, compact, blocky, stencil-like.
A heavy, compact sans built from rounded-rectangle geometry with softly chamfered corners and largely monolinear strokes. Counters tend to be narrow and vertically oriented, giving letters a condensed, slot-like interior that reinforces the blocky silhouette. Terminals are mostly squared off with consistent rounding, and several glyphs show deliberate cut-ins and notches that create a segmented, almost stencil-like construction. The figures and capitals read especially rigid and architectural, while the lowercase maintains the same squared rhythm for a uniform, modular texture in text.
Best suited to headlines, posters, and large typographic statements where its chunky silhouettes and signature cut-ins are clearly visible. It can work well for logos, labels, and packaging that benefit from an industrial or athletic tone. For longer reading, it’s more effective as short bursts—titles, callouts, and UI-style badges—than as body copy.
The overall tone is bold and assertive, with a mechanical, engineered feel that reads as contemporary-tech but also nods to retro display lettering. Its squared rounds and tight counters create a disciplined, utilitarian voice suited to performance, equipment, and system-like interfaces. The distinctive notches add a sporty, industrial edge rather than a neutral everyday warmth.
The design appears intended to deliver maximum impact with a cohesive, modular look—combining rounded-rectangle construction with controlled notches to create a distinctive, engineered identity. It emphasizes legibility through clear silhouettes and consistent geometry while prioritizing a bold, branded texture over typographic neutrality.
Spacing and shapes are optimized for strong fill and high impact: the font builds a dark, steady typographic color and holds together well in all-caps. The stylized construction is consistent across letters and numbers, producing a recognizable patterning that becomes part of the brand texture, especially in headlines.