Sans Superellipse Unpu 1 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Obvia Expanded' by Typefolio (names referenced only for comparison).
Keywords: headlines, logos, posters, packaging, sports branding, techy, futuristic, industrial, confident, playful, impact, modernity, tech branding, approachability, geometry, rounded, blocky, squared, compact, sturdy.
A heavy, geometric sans built from rounded-rectangle/superellipse forms, with broad proportions and a consistently even stroke weight. Corners are generously softened, and many counters read as squarish ovals, giving the design a modular, engineered feel. The lowercase is compact with sturdy stems and simple terminals; punctuation and numerals follow the same rounded-square geometry, with a notably squared, open ‘2’ and a boxy ‘8’/‘0’ silhouette. Overall spacing and rhythm feel solid and punchy, optimized for strong shape recognition at larger sizes.
Best suited for display applications where mass and geometry can do the work: headlines, brand marks, posters, product packaging, and bold UI/wayfinding moments. It will also fit entertainment and tech contexts that benefit from a rounded, futuristic block aesthetic.
The tone is bold and contemporary, with a distinctly techno/arcade flavor. Rounded corners keep it approachable, while the squared geometry projects strength and utility, making it feel confident rather than delicate.
The design appears intended to deliver maximum impact with a cohesive rounded-square geometry—combining a friendly softness at the corners with an industrial, modular structure for high-visibility branding and attention-grabbing titling.
Several letters lean on straight-sided bowls and rectangular counters (notably in B, D, O, P, Q), reinforcing a consistent superelliptical construction. Diagonals (K, V, W, X, Y) are thick and assertive, contributing to a rugged, display-forward texture in text blocks.