Sans Normal Mogob 2 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, kids, branding, playful, bouncy, friendly, retro, cartoon, impact, approachability, humor, display personality, retro charm, chunky, rounded, soft, quirky, posterish.
A chunky, rounded sans with heavy, soft-edged forms and subtly irregular geometry that gives the line a gentle wobble. Bowls and counters are generously open and mostly circular, while stems and terminals stay blunt and squared-off, creating a strong, simplified silhouette. The overall rhythm feels lively rather than strictly mechanical, with slight variation in character widths and a mildly uneven baseline/stance that reads intentional and cohesive in text.
Best suited for headlines, posters, packaging, and branding where a bold, friendly voice is needed. It performs especially well in short bursts—titles, stickers, labels, and social graphics—where its playful irregularity becomes an asset. For longer passages, it’s most effective at larger sizes with comfortable line spacing.
The tone is cheerful and informal, with a cartoon-like bounce that feels approachable and energetic. Its heft and rounded shapes project friendliness and humor, while the slight irregularity adds a hand-crafted, retro display flavor.
The design appears intended as a fun, high-impact display sans that prioritizes personality and immediate legibility through simplified, rounded shapes. Its controlled irregularity suggests an aim to evoke a hand-cut or cartoon title-card feel while keeping letterforms consistent enough for set text in promotional contexts.
In the sample text, spacing and counters remain readable at large sizes, and the rounded joins help maintain a smooth texture despite the extreme weight. Numerals and capitals are particularly impactful, producing bold, graphic word-shapes that stand out in short phrases and headlines.