Sans Normal Modiv 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Muller' by Fontfabric, 'Latina' and 'Mohr' by Latinotype, 'Mundo Sans' by Monotype, 'Gloriola' by Suitcase Type Foundry, and 'Boulder' by Umka Type (names referenced only for comparison).
Keywords: posters, headlines, packaging, logos, stickers, playful, chunky, retro, friendly, cartoonish, display impact, brand voice, retro feel, playfulness, soft corners, bulbous, compact counters, heavy terminals, bouncy.
A heavy, rounded sans with broad proportions and strongly filled-in shapes. Strokes maintain an even weight with soft transitions, producing tight counters and pronounced black mass. Many joins and terminals are cut with subtle angles or wedge-like notches, adding a slightly irregular, handmade rhythm to otherwise geometric forms. Curves are generous and circular, while diagonals and some verticals show chiseled cuts that create a lively, punchy silhouette.
Best suited for large-scale display work such as posters, headlines, playful branding, packaging, and logo wordmarks where high impact and personality are desired. It also fits children’s content, event promos, and retro-styled graphics where a strong, friendly voice is more important than quiet readability.
The overall tone is bold and jovial, with a mischievous, comic-book energy. Its chunky forms and quirky cuts feel retro and attention-grabbing, leaning more toward fun and informal than neutral or corporate.
The design appears intended as a characterful display sans that combines rounded, geometric foundations with deliberate chiseled cuts to avoid feeling static. The goal is immediate visual punch, a dense typographic color, and a distinctive, playful texture across both uppercase and lowercase.
In text, the dense color and narrow internal spaces create strong impact at display sizes, while smaller sizes may lose some interior detail in letters like a, e, s, and 8. The numerals match the same inflated, cut-corner aesthetic and read as poster-friendly figures.