Sans Normal Omgad 18 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Bluteau Arabic Sans', 'Bluteau Hebrew Sans', and 'Bluteau Sans' by DSType and 'Monsal Gothic' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, logos, playful, friendly, punchy, quirky, casual, display impact, friendly tone, playful character, brand presence, rounded, soft corners, bubbly, chunky, bouncy baseline.
A heavy, rounded sans with compact proportions and soft terminals. Strokes are thick and even, with gently squared curves and subtly pinched joins that give counters a slightly irregular, hand-shaped feel. The overall rhythm is lively: several lowercase forms lean into quirky geometry (notably the single-storey a and g, the bulbous, descending q, and the curled, compact r), and the uppercase shows broad bowls and sturdy verticals with minimal modulation. Numerals are bold and blocky, with simplified curves and open forms that read clearly at display sizes.
Best suited to headlines, posters, and short text where its bold color and rounded shapes can carry a friendly brand tone. It also fits packaging, playful campaigns, and identity work that wants a confident, approachable sans with visible personality.
The tone is upbeat and approachable, trading strict neutrality for warmth and character. Its bouncy shapes and slightly irregular construction suggest an informal, friendly voice suited to expressive headlines and branding rather than restrained editorial typography.
Designed to deliver maximum impact with a warm, rounded voice, balancing simple geometric construction with subtle irregularities for a more human, characterful feel. The intent appears to prioritize display clarity and friendliness over strict, neutral minimalism.
Round letters like O/C/G read as near-circular with flattened sides, while diagonals (V/W/X/Y) are wide and strongly weighted, reinforcing a poster-like presence. Spacing appears generous enough for large settings, with the weight creating dense color in paragraphs; it benefits from comfortable leading to keep blocks from feeling too dark.