Sans Normal Wedab 2 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Fluro' by Kazer Studio, 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype, 'Classic Grotesque' by Monotype, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, packaging, children, stickers, playful, friendly, chunky, casual, soft, friendliness, impact, approachability, playfulness, handmade feel, rounded, blobby, bubbly, informal, comic.
A heavy, rounded sans with inflated bowl shapes and softly blunted terminals. Strokes are thick and generally uniform, with subtle, organic wobble that keeps edges from feeling mechanically perfect. Counters are compact and often asymmetrical, giving letters a slightly hand-drawn, “squeezed” look while maintaining clear silhouettes. The lowercase shows a single-storey construction where applicable and a compact rhythm, with short extenders and wide, pillow-like joins in letters such as m and n. Numerals match the same soft, swollen geometry, prioritizing bold presence over fine interior space.
Best suited to display applications where you want warmth and immediacy: headlines, posters, packaging, storefront signage, and playful branding. It also works well for children’s materials, casual entertainment graphics, and bold social media typography, where its soft shapes and strong presence help copy stand out.
The overall tone is upbeat and approachable, with a toy-like softness and a humorous, cartoon-adjacent personality. It reads as welcoming and energetic rather than formal, suggesting a lighthearted voice suited to kid-friendly or casual messaging.
The design appears intended to deliver maximum friendliness and impact through thick, rounded forms and an intentionally imperfect, hand-made finish. It prioritizes character and approachability over precision, aiming for a fun display voice that remains legible at headline sizes.
Because interior counters can get tight in several letters, clarity is strongest when given a bit of size and breathing room. The bold, rounded massing creates strong spot color and makes short words and headlines feel especially punchy.