Sans Superellipse Jidot 7 is a bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, logos, stickers, friendly, playful, chunky, retro, soft-edged, impact, approachability, display character, brand voice, rounded, blocky, blunt, compact, ink-trap like.
A heavy, soft-cornered sans with rounded-rectangle construction and broad, blunt terminals. Strokes are thick and even, with subtle narrowing and small bite-like notches at some joins and corners that create an ink-trap-like texture. Counters tend toward squared ovals, and curves feel slightly faceted rather than perfectly circular, giving letters a sturdy, stamped look. The overall rhythm is tight and dense, with compact apertures and sturdy stems that hold up well at large sizes.
Best suited to display settings where its mass and rounded forms can be appreciated—headlines, posters, packaging, and bold branding. It can also work for short UI labels or badges when a friendly, high-impact voice is needed, but the compact apertures suggest keeping body text sizes generous for clarity.
The tone is upbeat and approachable, combining a toy-like softness with a bold, poster-ready presence. Its rounded geometry and chunky silhouettes suggest a retro sign-painting or mid-century display mood, while the irregular corner detailing adds character and a hint of handcrafted grit.
The design appears intended to deliver maximum impact with a warm, rounded silhouette, balancing geometric simplicity with small corner details for personality. It aims for high legibility at display sizes while projecting a fun, approachable brand voice.
Uppercase forms read as blocky and emphatic, while the lowercase keeps the same chunky logic with simple, single-storey shapes (notably a and g) and short extenders. Numerals are similarly weighty and rounded, designed to feel consistent with the letters rather than purely utilitarian.