Sans Normal Ruken 3 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, body text, editorial, branding, packaging, modern, friendly, clean, casual, approachable, everyday readability, friendly neutrality, modern clarity, rounded, open apertures, humanist, crisp, even rhythm.
This typeface is a clean, rounded sans with mostly uniform stroke thickness and softly tapered joins. Curves are smooth and circular, with open counters and generous apertures that keep forms clear at text sizes. Terminals tend to finish with subtle flares or angled cuts rather than hard geometric stops, lending a slightly humanist, calligraphic touch. Proportions feel balanced and steady, with sturdy verticals, rounded bowls, and uncomplicated diagonals that maintain an even, readable texture across lines.
It suits interface copy and general-purpose text where clarity and a relaxed tone are needed, and it can also work for editorial layouts that benefit from a smooth, even reading texture. The friendly shapes make it a good candidate for brand systems, packaging, and product communication that aims to feel approachable without becoming informal.
The overall tone is friendly and contemporary, with a calm, unpretentious voice. Its rounded construction and softened terminals make it feel welcoming rather than technical, while still staying crisp and professional for everyday use.
The design appears intended as an all-purpose sans that prioritizes legibility and a gentle, modern personality. By combining circular forms with subtly shaped terminals, it aims to feel warmer than a strictly geometric sans while remaining clean and efficient for continuous reading.
In the sample text, spacing and rhythm read as smooth and consistent, producing a comfortable paragraph color. The numerals share the same rounded, open construction as the letters, supporting cohesive mixed-content settings.