Sans Normal Rukaf 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' by Artegra (names referenced only for comparison).
Keywords: ui text, body text, branding, signage, presentations, clean, friendly, modern, approachable, neutral, versatility, clarity, modern neutrality, approachability, rounded, open apertures, soft terminals, geometric, even rhythm.
A clean sans with rounded, softly finished terminals and broadly geometric construction. Curves are smooth and consistent, with circular bowls and open apertures that keep counters clear. Stroke modulation is minimal, producing an even texture, while joins and corners are slightly softened rather than sharp. Proportions feel balanced and readable, with straightforward letterforms and a steady baseline rhythm across caps, lowercase, and numerals.
This typeface suits interface copy and product UI where consistent rhythm and clear counters matter, as well as general-purpose body text in editorial or marketing settings. Its clean, friendly shapes also work well for lightweight branding, wayfinding, and presentation typography where a modern but non-aggressive tone is desired.
The overall tone is modern and approachable, with a gentle friendliness coming from the rounded corners and open shapes. It reads as neutral and functional rather than stylized, supporting a contemporary, uncluttered voice.
The design appears intended as a versatile, everyday sans that prioritizes clarity and a smooth, contemporary appearance. Rounded details soften the voice without sacrificing neutrality, aiming for broad usability across text and display contexts.
Capitals show simple, archetypal structures with smooth curves, and the numerals follow the same rounded logic for a cohesive set. The lowercase maintains clarity through open counters and uncomplicated forms, which helps the font stay legible in continuous text.