Hollow Other Atma 10 is a very bold, normal width, very high contrast, upright, normal x-height font visually similar to 'Generic' by More Etc and 'Sebino Soft' by Nine Font (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids, stickers/labels, playful, cartoon, bubbly, retro, cheeky, novelty, branding, attention, whimsy, texture, rounded, blobby, soft corners, chunky, decorative.
A heavy, rounded display face with inflated, blobby letterforms and soft terminals. Strokes are intentionally irregular in rhythm, with small interior knockouts and droplet-like notches that read as glossy highlights or carved dimples rather than conventional counters. Curves dominate, corners are broadly filleted, and joins are smooth, giving the alphabet a cohesive, rubbery silhouette. Numerals and capitals are wide and stable, while lowercase forms stay compact with simplified structure and occasional quirky protrusions.
Best suited to short, high-impact settings such as posters, headlines, playful branding, product packaging, stickers, and social graphics. It performs well where a bold silhouette and novelty texture are desirable, and where the decorative interior cutouts can be appreciated at larger sizes.
The overall tone is humorous and lighthearted, leaning toward cartoon signage and toy-like packaging. The glossy cutout details add a wink of kitsch and a sense of motion, making the face feel friendly, cheeky, and attention-seeking rather than formal or restrained.
The design intent appears to be a friendly, novelty display font that blends bubble-like forms with hollowed highlight details to create a tactile, glossy impression. It aims for instant personality and legibility at display sizes while embracing irregular, characterful shaping.
The internal cutouts are small and stylized, sometimes appearing as paired highlights, which can create a speckled texture at smaller sizes. Shapes prioritize character over strict typographic regularity, so spacing and color feel intentionally lively and uneven in longer text settings.