Sans Normal Heney 13 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Artegra Soft' by Artegra, 'Grafical' by Halbfett, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'Santral' by Taner Ardali, 'Mundial Narrow' by TipoType, 'Gordita' by Type Atelier, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: ui text, branding, packaging, signage, headlines, friendly, modern, playful, clean, approachable, approachability, legibility, simplicity, modernity, rounded, soft terminals, open counters, humanist.
A rounded sans with smooth, continuous curves and softly finished terminals that keep the overall texture gentle and even. The letterforms rely on simple, circular geometry with open apertures and clear counters, producing a steady rhythm in both uppercase and lowercase. Proportions feel balanced and legible, with slightly relaxed joins and rounded corners that prevent the design from looking rigid or technical. Numerals match the same soft, geometric construction for consistent tone in mixed text.
Well-suited for interface labels, product and packaging copy, and general-purpose branding where a friendly modern tone is desired. Its open shapes and soft terminals also work well for signage and short headlines that need to stay clean and readable without feeling severe.
The font reads as warm and contemporary, with a mild, playful friendliness created by its rounded construction and uncomplicated shapes. It communicates clarity without feeling formal, making it approachable and casual while still staying tidy and neutral.
The design appears intended to deliver a modern sans that prioritizes clarity and approachability through rounded geometry and consistent, simple construction. It aims for broad usability across display and text contexts while maintaining a gentle, contemporary personality.
Uppercase forms are straightforward and stable, while the lowercase maintains a simple, single-storey feel where applicable, reinforcing an informal, accessible voice. The overall stroke behavior stays consistent, helping paragraphs look smooth and uncluttered at text sizes.