Sans Contrasted Leduh 3 is a light, normal width, high contrast, upright, normal x-height font.
Keywords: branding, headlines, posters, packaging, display type, art deco, elegant, stylish, poised, retro-modern, deco revival, premium tone, stylized clarity, display focus, geometric, monolinear feel, flared joins, open apertures, crisp terminals.
This typeface is a clean sans with a geometric foundation and pronounced modulation that reads as calligraphic contrast rather than pure monoline. Rounds are generously circular while straights stay crisp, producing a polished, slightly formal rhythm. Terminals are sharply finished and often taper or flare subtly, and several joins show pointed, wedge-like transitions that add sparkle without becoming ornamental. Proportions are balanced and consistent across cases, with clear counters and a smooth, even spacing texture in running text.
Best suited for brand marks, editorial headlines, posters, packaging, and other display settings where its contrast and stylized terminals can be appreciated. It can also work for short-to-medium text in large sizes, especially in lifestyle, beauty, or cultural contexts where a refined, retro-modern voice is desired.
The overall tone feels distinctly Art Deco and fashion-forward—sleek, refined, and a touch theatrical. Its contrast and tapered details give it an upscale, poster-ready confidence while remaining minimal and modern enough for contemporary branding.
The design appears intended to blend geometric sans simplicity with Deco-inspired sophistication, using controlled contrast and tapered terminals to create a distinctive, premium feel. It prioritizes visual character and elegance while keeping letterforms clean and legible.
The numerals and rounded letters emphasize elegant curves, while diagonals and junctions introduce crisp, angular accents that keep the design lively. The lowercase maintains a friendly clarity, but the distinctive tapered strokes and stylized terminals make it more of a statement face than an invisible workhorse.