Sans Superellipse Rukeb 7 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: ui text, branding, packaging, signage, headlines, clean, friendly, modern, approachable, neutral, soft geometry, everyday clarity, modern utility, brand friendliness, rounded, soft, geometric, even rhythm, open counters.
This typeface is a rounded geometric sans with a superellipse-like construction: curves feel squared-off at their extremes, and terminals are consistently softened. Strokes are smooth and fairly even, with gentle modulation that stays subtle in both text and display sizes. Proportions are balanced with a steady cap height and a straightforward, upright stance; round letters show open counters and restrained apertures that keep forms clear. The lowercase features simple, contemporary shapes with rounded joins, a single-storey a, and a compact, tidy overall texture in paragraphs.
It suits UI and product design where a clean, humane voice is needed, and it performs well in branding systems that want softness without losing clarity. The rounded, geometric character also works for packaging and wayfinding, and it can scale comfortably from short headlines to paragraph text.
The overall tone is modern and calm, with a friendly softness that avoids looking playful or quirky. Its rounded geometry gives it an approachable, product-oriented feel while remaining neutral enough for general editorial and interface use.
The design appears intended to blend geometric simplicity with softened corners to achieve a contemporary, approachable sans that remains versatile. Its consistent rounded construction suggests an emphasis on cohesion across cases and numerals, aiming for clarity and a smooth, modern texture in continuous reading.
Uppercase forms read cleanly with minimal stylistic idiosyncrasies, while lowercase and numerals maintain the same softened geometry for a cohesive system. The spacing and internal white space feel consistent across the sample text, supporting a smooth reading rhythm.