Sans Superellipse Upvy 9 is a very bold, very wide, low contrast, upright, tall x-height font.
Keywords: headlines, logos, posters, game ui, packaging, futuristic, tech, industrial, sporty, retro, impact, tech feel, branding, display, rounded corners, squared curves, modular, extended, blocky.
This typeface is built from rounded-rectangle geometry, with squarish bowls and softly radiused outer corners throughout. Strokes are heavy and uniform, producing dense silhouettes and a compact internal whitespace; counters tend to be small and often rectangular or superelliptical. Terminals are mostly blunt, with frequent notch-like cut-ins and stepped joins that add a constructed, modular feel. Proportions skew horizontally, and the rhythm is driven by broad, stable shapes rather than fine detail, keeping forms clear at display sizes.
Best suited for short, high-impact settings such as headlines, branding marks, posters, titles, and interface graphics where its bold, geometric construction can read cleanly. It can also work for packaging and product naming that aims for a technical or athletic impression; longer text will typically benefit from generous tracking and line spacing due to the tight counters and dense color.
The overall tone is assertive and engineered, evoking sci-fi interfaces, industrial labeling, and late-20th-century tech branding. Rounded corners keep the voice friendly enough to avoid harshness, while the squared curves and heavy mass read as powerful and sporty. The result feels contemporary with a noticeable retro-future edge.
The design appears intended to deliver a strong, modern display voice built on superelliptical forms and uniform stroke weight. Its widened proportions, rounded-rectangular curves, and deliberate cut-ins suggest a goal of creating a robust, machine-made aesthetic that remains approachable through softened corners.
Distinctive features include squared, rounded bowls in letters like O/Q and compact apertures in C/S, plus angular diagonals and cut-in details that create a mechanical texture in words. Numerals follow the same blocky, rounded-rectangle logic, giving sets a consistent, system-like appearance.