Sans Superellipse Upvy 7 is a very bold, very wide, low contrast, upright, normal x-height font.
Keywords: headlines, logos, sports branding, gaming ui, posters, futuristic, tech, industrial, sporty, confident, impact, modernism, sci-fi feel, brand presence, geometric unity, rounded corners, squared bowls, soft geometry, extended, compact apertures.
A heavy, extended sans built from rounded-rectangle geometry. Strokes are uniformly thick with softened corners and broad horizontal spans, creating a wide, low-slung rhythm. Counters tend to be rectangular or pill-shaped, and many openings are tight, emphasizing solid mass over air. Curves are expressed as superellipse-like rounds rather than circles, while diagonals (as in V, W, Z, 4, 7) are crisp and stable, keeping the overall texture dense and mechanically consistent.
This style is best suited to short, high-impact settings such as headlines, branding marks, packaging titles, event posters, and tech or sports identities. It can work for UI titling or on-screen labels where a bold, geometric voice is needed, but the tight apertures and dense color make it less ideal for long-form text.
The tone reads modern and engineered: bold, forward, and slightly retro-futurist. Its rounded-square construction feels technical and product-like, while the extreme weight and width add a punchy, headline-driven confidence.
The letterforms appear designed to maximize presence through broad proportions, rounded-square construction, and enclosed, graphic counters. The consistent geometry suggests an intention to evoke contemporary industrial design—clean, robust, and distinctly futuristic—while remaining legible in large display sizes.
The design relies on distinctive internal cutouts and notches (notably in letters like B, G, S and in several numerals), which gives it a display character and a strong silhouette. Spacing appears tuned for impact, producing a dark, continuous typographic color in text settings.