Sans Superellipse Utgum 1 is a bold, very wide, low contrast, upright, tall x-height font.
Keywords: headlines, logotypes, posters, packaging, signage, tech, futuristic, industrial, sporty, retro, impact, modernity, branding, legibility, distinctiveness, rounded, squared, extended, geometric, boxy.
A heavy, extended sans built from rounded-rectangle and superellipse geometry. Curves resolve into softened corners rather than true circles, giving counters and bowls a squarish, “capsule” feel. Strokes are consistently thick with minimal modulation, and terminals are generally blunt, producing a compact, high-impact texture. The lowercase is large and sturdy, with simple single-storey forms (notably a and g), while round letters like O, Q, and 0 read as wide rounded rectangles. Diagonals on V, W, X, Y and Z are crisp and angular, contrasting with the softened curves elsewhere for a controlled, engineered rhythm.
Best suited to display settings where mass and width are assets: headlines, large UI labels, product branding, event graphics, and bold signage. The sturdy shapes and open counters make it effective for short phrases and wordmarks, especially in tech, automotive, sports, and industrial-themed design systems.
The overall tone is modern and synthetic, suggesting technology, machinery, and streamlined performance branding. Its rounded-square construction adds a friendly smoothness to an otherwise assertive, utilitarian voice, landing in a space that feels both contemporary and slightly retro-digital.
The design appears aimed at delivering a strong, contemporary display sans with a distinct rounded-square skeleton. By combining blunt terminals, superelliptical curves, and expanded proportions, it prioritizes impact and a cohesive futuristic/industrial identity over delicate detail.
Spacing and sidebearings appear tuned for headline presence, with broad letterforms creating a strong horizontal emphasis. Numerals are similarly wide and robust, with simplified interior shapes that favor clarity at large sizes and a cohesive, modular look across the set.