Sans Normal Jamaz 12 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Gremlin' by Hazztype, 'ITC Blair' by ITC, and 'Exalted Wide' by Zafara Studios (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, clean, impact, clarity, modernity, approachability, simplicity, geometric, rounded, blocky, compact, smooth.
A heavy, geometric sans with broad proportions and clean, low-contrast strokes. Curves are drawn with large, rounded bowls and open counters, while joins and terminals stay mostly straight and crisp, creating a sturdy, compact silhouette. The uppercase forms feel wide and stable, with simple construction in letters like E, F, T, and H, while rounded letters like C, O, and S keep an even, circular rhythm. Lowercase is similarly sturdy, with a single-storey a and g, short ascenders/descenders, and a generally closed, efficient spacing that reads as dense but controlled at display sizes. Numerals are rounded and substantial, matching the letters in weight and overall geometry.
Well-suited to headlines, posters, and attention-grabbing marketing where a strong, wide presence is beneficial. It also fits branding and packaging that want a modern, approachable voice, and works effectively in signage where bold, simple forms aid quick recognition.
The tone is assertive and contemporary, with a friendly softness from the rounded bowls and generous curves. Its broad stance and chunky forms give it an energetic, advertising-ready feel while staying neutral enough for general modern branding.
Likely designed to deliver maximum impact with a simple geometric construction: wide, confident letterforms, smooth curves, and minimal detailing for a clean, contemporary look that holds up in large sizes.
The design emphasizes uniform stroke presence and consistent curvature, producing strong word shapes and solid texture in lines of text. The sample paragraphs show a compact, high-ink footprint with smooth, even rhythm, making it especially impactful in short copy and headlines.