Sans Normal Lukal 13 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Neue Reman Gt' by Propertype, 'Gogh' by Type Forward, 'Clarika Pro' by Wild Edge, and 'Coco Sharp' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, energetic, friendly, punchy, modern, impact, motion, approachability, display strength, rounded, slanted, compact, soft, blocky.
A heavy, slanted sans with rounded, softly squared curves and a consistent, low-contrast stroke. Letterforms are broad and sturdy, with generous bowls and counters that stay open at display sizes, while corners are slightly eased rather than sharp. The rhythm is compact and forward-leaning, with simplified joins and sturdy terminals that read as solid, graphic shapes in both uppercase and lowercase.
Best suited to high-impact applications where a bold, energetic voice is needed, such as headlines, posters, brand marks, and promotional graphics. It can also work well on packaging and merchandise where rounded, heavyweight forms help maintain clarity at a distance. For extended reading, it’s likely most effective in short bursts like titles, callouts, and signage.
The overall tone is bold and upbeat, with a forward-leaning stance that suggests motion and confidence. Rounded contours add approachability, keeping the weight from feeling harsh and giving it a friendly, contemporary feel. It lands in a sporty, promotional voice—assertive but not aggressive.
The design appears intended to deliver maximum visual punch with a dynamic, italicized stance while preserving a friendly, rounded construction. It prioritizes bold silhouettes and fast recognition for display typography in contemporary commercial contexts.
The sample text shows strong word-shape presence and high impact in headlines, with the slant creating momentum across lines. Numerals share the same sturdy, rounded construction, matching the letters for cohesive display use.