Sans Normal Luboj 7 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'Manifestor' by Stawix and 'Coco Gothic Pro', 'Coco Sharp', and 'Eastman' by Zetafonts (names referenced only for comparison).
Keywords: posters, sports branding, headlines, advertising, packaging, sporty, punchy, energetic, confident, modern, impact, motion, branding, display, slanted, blocky, rounded, compact, dynamic.
A heavy, slanted sans with broad proportions and compact internal counters. Strokes are thick and uniform with rounded curves and squared-off terminals, giving letterforms a sturdy, engineered feel. The shapes lean forward consistently and keep a tight rhythm, with small apertures and simplified joins that favor solid silhouettes over delicacy.
Best suited to display settings where impact is the priority—headlines, posters, and short calls to action. It also fits sports and streetwear-style branding, packaging fronts, and bold editorial openers, especially when a sense of motion is desired.
The overall tone is assertive and kinetic, suggesting speed and momentum. Its dense blackness and forward slant read as action-oriented and contemporary, with a friendly edge from the rounded curves.
Likely designed as a high-impact italic display sans that maximizes visibility and punch. The consistent slant, simplified construction, and dense weight aim to deliver immediate recognition in branding and large-format typography.
The numerals and caps maintain a strong, billboard-like presence, while the lowercase stays highly legible due to large bodies and simplified details. The design’s dark color and tight counters make it most comfortable when given enough size or spacing to breathe.