Sans Normal Kadum 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Noah' by Fontfabric (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, sports, modern, sporty, confident, dynamic, clean, emphasis, motion, impact, clarity, geometric, rounded, oblique, compact, high-impact.
A heavy, oblique sans with smooth, rounded geometry and largely monoline strokes. Counters are open and simplified, with circular bowls (notably in O, o, 0) and clean joins that keep the texture even at larger sizes. The slant is consistent across capitals, lowercase, and numerals, giving the design a forward-leaning rhythm. Terminals are crisp and mostly straight-cut, and diagonals (A, V, W, X, y) are sturdy and broad, producing a compact, punchy silhouette.
This style is well suited to headlines, brand marks, posters, and promotional graphics where impact and immediacy matter. It also works well for short UI labels or signage that benefits from strong, slanted emphasis, especially at medium to large sizes.
The overall tone is energetic and assertive, with a contemporary, performance-oriented feel. Its strong weight and steady slant convey speed and momentum while the rounded forms keep it approachable rather than aggressive.
The design appears intended as a high-impact, contemporary italic sans for display use, combining geometric roundness with a consistent forward slant to create a sense of motion and confidence while preserving clear letterforms.
Lowercase forms are straightforward and highly legible, with single-storey shapes where expected (a, g) and robust punctuation in the sample setting. Numerals are bold and simple, matching the rounded, geometric construction and maintaining strong clarity in sequences.