Serif Flared Gumo 10 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad', 'Myriad Bengali', 'Myriad Devanagari', and 'Myriad Hebrew' by Adobe; 'Pudsey' by Fettle Foundry; and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, editorial, dynamic, confident, traditional, sporty, impact, energy, heritage, authority, headline focus, flared, wedge serif, calligraphic, forward-leaning, bracketed.
A forward-leaning serif with sturdy, low-contrast strokes and pronounced flared terminals that read like wedge serifs. The letterforms are compact and energetic, with rounded bowls and smooth, bracket-like transitions into the serifs rather than sharp, hairline detailing. Curves feel slightly sheared by the slant, while horizontals and joins stay firm, giving the design a dense, ink-trap-free silhouette that holds together in display sizes. Numerals are similarly robust and open, matching the strong rhythm and steady color of the letters.
It performs best where a strong, fast-moving serif is needed—headlines, subheads, posters, and branding that benefits from an energetic, traditional voice. The sturdy construction and moderate detailing also suit editorial pull quotes and short blocks of text where you want emphasis and character rather than neutrality.
The overall tone is assertive and kinetic, combining classic serif cues with a sporty, headline-ready urgency. It feels confident and slightly retro, suggesting tradition and authority without becoming delicate or formal.
The design appears intended to deliver italic energy with classic serif structure, using flared terminals and robust shapes to maintain impact at larger sizes. It aims to balance heritage cues with modern momentum, making it suitable for attention-grabbing typography that still feels rooted in tradition.
The italics are emphasized by strongly angled entry and exit strokes, which creates lively word shapes and a pronounced left-to-right momentum. Counters remain relatively open for the weight, helping legibility while preserving a punchy, compact texture.