Sans Normal Lidip 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Corelia', 'Gevher', and 'Mazot' by Hurufatfont (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, sporty, assertive, energetic, modern, playful, impact, motion, attention, branding, headline strength, slanted, chunky, rounded, compact, soft corners.
A heavy, slanted sans with compact proportions and broad, rounded strokes. Curves are built from smooth, circular forms with softened joins, while terminals tend to finish in blunt, slightly angled cuts that reinforce forward motion. Counters are relatively tight for the weight, and internal apertures stay open enough to keep letters like e, a, and s legible. The overall texture is dense and punchy, with a consistent, sturdy rhythm across caps, lowercase, and numerals.
Best suited to display settings where strong emphasis is needed: headlines, posters, advertising, and bold brand moments. It works especially well for sporty or action-oriented messaging, short slogans, and packaging callouts where the slanted stance can suggest motion and urgency. For longer passages, it will be most comfortable at larger sizes and with ample spacing.
The font projects speed and impact, combining a sporty italic stance with friendly, rounded shapes. Its tone feels confident and promotional rather than formal, leaning toward headline energy and bold emphasis. The softened geometry keeps it approachable even at extreme weight, giving it a modern, upbeat character.
The design appears intended to deliver maximum visual punch with a forward-leaning, energetic silhouette while preserving clean, rounded construction. It prioritizes quick recognition and a bold, contemporary voice over delicacy or typographic nuance.
Uppercase forms read solid and blocky with generous curves, while the lowercase maintains a compact, utilitarian feel that supports short bursts of text. Numerals are thick and high-impact, matching the letterforms closely for cohesive titling and display use.