Sans Normal Abbej 3 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Maison Neue' by Milieu Grotesque (names referenced only for comparison).
Keywords: ui, branding, signage, headlines, packaging, clean, contemporary, approachable, informal, efficient, clarity, modernity, friendliness, motion, versatility, rounded, open counters, humanist, monoline, slanted.
A slanted sans with monoline strokes and broadly rounded geometry. Letterforms show open apertures and generous internal spaces, with smooth joins and minimal modulation. Curves (C, G, O, S) read as clean ellipses, while straight-sided shapes keep a consistent rhythm and a slightly forward-leaning stance. Numerals follow the same soft, modern construction, with clear, simple silhouettes and balanced widths across the set.
Well suited to UI labels, product interfaces, and wayfinding where a clear, open sans is needed with a touch of motion. The wide, rounded texture also works effectively for branding, packaging, and editorial headlines, especially where an approachable modern voice is desired.
The overall tone is modern and friendly, combining a straightforward, utilitarian clarity with a lightly informal, energetic slant. It feels approachable rather than corporate, and reads as contemporary without leaning into extreme stylization.
The design appears intended to provide a versatile italic sans that stays highly legible while adding forward momentum and friendliness. Its rounded construction and open counters suggest a focus on clarity in practical settings alongside a contemporary, personable tone.
The italic construction relies on a consistent oblique angle and rounded terminals, keeping texture even in paragraphs. Open forms and restrained details help maintain legibility, while the wide proportions give headings and short phrases a relaxed, spacious presence.