Sans Normal Abray 10 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, ui text, editorial, posters, packaging, modern, clean, approachable, dynamic, neutral, emphasis, clarity, versatility, modernity, readability, humanist, oblique, rounded, open apertures, airy.
This is an oblique sans with smooth, rounded construction and a steady, low-contrast stroke. Curves are broadly circular and terminals are clean and straightforward, with minimal ornamental detail. The slant is consistent across capitals, lowercase, and figures, and the spacing feels open, giving the letters an airy rhythm. Lowercase forms read as compact but not tight, with clear counters and unobtrusive joins that keep the texture even in longer lines.
It suits contemporary branding and identity systems that need a clean, personable sans with a bit of forward motion. The open spacing and rounded forms make it a good candidate for UI labels, marketing pages, and editorial subheads, and it can scale comfortably to posters and packaging where a modern italic voice is desired.
The overall tone is modern and friendly, with an easygoing slant that adds motion without feeling flashy. Its rounded geometry and open forms keep it approachable, while the restrained detailing maintains a neutral, contemporary voice.
The design appears intended as a versatile oblique companion for a modern sans family, emphasizing smooth geometry, clear counters, and a consistent slanted rhythm. It aims to provide emphasis and movement while preserving legibility and a calm, neutral texture in continuous text.
The lining figures share the same slanted stance as the letters, helping text and numbers blend cohesively. Round letters (like O/o and C/c) appear smoothly drawn and stable, while diagonals (such as V/W/X) keep a crisp, efficient feel that supports clarity in headlines and short blocks of copy.