Sans Normal Abgim 17 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'FS Millbank' by Fontsmith, 'Telder HT Pro' by Huerta Tipográfica, 'Mute' by Indian Type Foundry, 'Multiple' by Latinotype, 'Morandi' and 'Prelo Pro' by Monotype, 'Akwe Pro' by ROHH, and 'Adora Normal PRO' by preussTYPE (names referenced only for comparison).
Keywords: ui text, branding, editorial, posters, signage, modern, clean, friendly, dynamic, informal, everyday italic, modern clarity, approachable tone, brand versatility, geometric, monoline, oblique, rounded, open forms.
A slanted, monoline sans with a smooth geometric construction and gently rounded joins. Curves are clean and even, with open apertures and simple, uncluttered counters that keep forms readable at a range of sizes. Terminals are mostly straight-cut with occasional soft curvature, creating a crisp but not harsh finish. Proportions feel balanced overall, with a steady rhythm across the alphabet and numerals, and a slightly lively forward lean that adds motion without becoming calligraphic.
Works well for interface typography, wayfinding, and general-purpose editorial settings where a clean sans with added dynamism is desired. The slant makes it particularly effective for headlines, short blocks of copy, and brand messaging that benefits from a sense of movement.
The overall tone is contemporary and approachable, combining a utilitarian clarity with an energetic, casual slant. It reads as friendly and efficient rather than formal, suitable for brands that want to feel modern and active without looking edgy or overly technical.
Likely designed as a versatile everyday italic sans: straightforward geometry and consistent stroke behavior prioritize clarity, while the forward slant and rounded shapes add personality for display and branding contexts.
The letterforms emphasize round geometry (notably in O/Q/C) and keep interior spaces generous, which supports clarity in continuous text. Numerals follow the same smooth, even-stroke logic and maintain a consistent visual color alongside the letters.