Sans Normal Koraw 20 is a bold, normal width, low contrast, italic, tall x-height font visually similar to 'Shelf' by 21Type, 'Whitney' by Hoefler & Co., and 'LFT Iro Sans' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, branding, advertising, packaging, energetic, sporty, modern, confident, friendly, impact, motion, modernity, approachability, clarity, oblique, geometric, rounded, brisk, compact.
A heavy, right-leaning sans with smooth, rounded curves and clean, closed counters. The strokes read as largely even in thickness, with gently tapered terminals and a crisp, forward-angled stance that gives letters a sense of motion. Proportions favor a tall lowercase with compact extenders, and the overall rhythm is tight and steady, with round forms (o, e, c) built from broad ellipses. Numerals are sturdy and upright in structure while still following the oblique slant, with clear, simplified shapes suited to bold display sizes.
This font is best suited to attention-forward applications such as headlines, posters, promotional graphics, and brand marks where an energetic, modern voice is desired. Its dense color and slanted rhythm also make it effective for packaging callouts, sports or lifestyle campaigns, and bold UI accents where short phrases need to stand out.
The combination of weight and oblique posture creates an assertive, fast-moving tone that feels contemporary and active. Rounded geometry keeps it approachable rather than severe, giving it a sporty confidence that reads well in punchy headlines and short statements.
The design appears intended to deliver maximum impact with a clean sans construction, using an oblique posture and rounded geometry to communicate speed and confidence without sacrificing friendliness. It prioritizes strong word shapes and legibility at display sizes while maintaining a contemporary, streamlined aesthetic.
Uppercase forms are straightforward and geometric, while the lowercase introduces a slightly more fluid feel in letters like a, g, and y, reinforcing an informal, energetic texture. Spacing appears designed to stay compact in setting, helping words form a strong, cohesive silhouette in the sample text.