Sans Contrasted Riju 1 is a very bold, normal width, medium contrast, upright, normal x-height font.
Keywords: posters, branding, headlines, logotypes, packaging, playful, chunky, retro, cheerful, cartoony, attention grab, expressive display, retro styling, brand distinctiveness, geometric, rounded, chiseled, high-impact, soft-cornered.
A heavy, geometric sans with broad, mostly rounded bowls and frequent sharp triangular cut-ins that create a faceted, almost chiseled edge. Curves are smooth and full, while joins and terminals often resolve into crisp points or wedge-like notches, producing a lively rhythm and strong internal counter shapes. Capitals feel compact and blocky with simplified construction, and the lowercase maintains sturdy proportions with single-storey forms and pronounced, sculpted details. Numerals follow the same language, mixing circular masses with angled cuts for a cohesive, high-contrast silhouette at display sizes.
Best suited for display typography such as posters, event titles, packaging, and brand marks where a strong, memorable silhouette is desirable. It can work well for short bursts of text—headlines, callouts, and signage—especially in contexts aiming for a fun, retro, or family-friendly voice.
The overall tone is bold and playful, with a retro, cartoon-like energy that reads as friendly rather than austere. The combination of soft, inflated forms and sharp notches gives it a dynamic, slightly mischievous personality suited to attention-grabbing headlines.
Likely designed to deliver maximum visual impact through oversized shapes and distinctive wedge cut-ins, blending rounded geometric construction with sharp accents to stand apart from more neutral grotesques. The intent appears focused on expressive display use, prioritizing personality and recognizability over quiet text neutrality.
The design relies on large counters and distinctive cutouts, which makes letterforms highly characterful but also means spacing and texture can feel irregular in longer lines. It performs best when given room to breathe and when the angular cuts can be appreciated as intentional styling rather than visual noise.