Sans Normal Edmaw 2 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Gimbal Grotesque' by AVP, 'Moveo Sans' by Green Type, and 'Core Sans N SC' by S-Core (names referenced only for comparison).
Keywords: ui labels, headlines, subheads, branding, captions, modern, clean, technical, businesslike, efficient, emphasis, clarity, modernity, efficiency, hierarchy, monoline, oblique, open apertures, rounded forms, crisp terminals.
A slanted, monoline sans with smooth, rounded bowls and generally open apertures that keep counters clear. Strokes are even and low in contrast, with a consistent italic angle across caps, lowercase, and figures. Terminals are clean and slightly softened rather than sharp, and curves dominate the construction, giving the forms a streamlined, contemporary rhythm. Numerals and capitals follow the same restrained geometry, producing a cohesive, uncluttered texture in lines of text.
This style suits interface labels, dashboards, and presentation typography where a clean italic is needed for hierarchy or emphasis. It also works well for modern headlines and subheads, as well as branding applications that benefit from a streamlined, forward-leaning sans.
The overall tone is contemporary and efficient, with a neutral voice that feels practical rather than expressive. Its italic slant adds motion and emphasis without becoming flashy, suggesting speed, clarity, and a mildly technical sensibility.
The design appears intended as a straightforward italic companion for contemporary sans typography, prioritizing smooth geometry, consistent stroke weight, and legibility in compact, information-forward settings.
In the sample text, the letterforms hold together with steady spacing and predictable curves, creating an even color suitable for continuous reading at larger sizes. The italic angle is strong enough to read as intentionally oblique, making it effective for emphasis and forward-leaning branding while staying composed.