Slab Square Idvu 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Artegra Slab' by Artegra, 'DIN Next Slab' by Monotype, 'Metronic Slab Narrow' by Mostardesign, and 'Hockeynight Serif' by XTOPH (names referenced only for comparison).
Keywords: sports branding, headlines, posters, logos, merchandise, sporty, retro, assertive, energetic, industrial, impact, athletic branding, headline punch, retro display, blocky, compact, chiseled, angular, sturdy.
A heavy, slanted slab serif with compact proportions and a strong, poster-like silhouette. Strokes are thick and largely monoline, with squared-off slabs and blunt terminals that create a chunky, engineered feel. Counters are tight and openings are controlled, giving the face a dense texture; the italic construction reads more like a purposeful oblique with firm, straight-sided joins. The lowercase is robust and simplified, with a single-storey a and g, and the numerals are wide, weighty, and designed for impact rather than delicacy.
This font is well suited to sports identity systems, team or event graphics, and bold promotional headlines where a dense, forceful texture is an advantage. It can also work for logo wordmarks and apparel/merch applications, especially when set large with generous tracking or in short, impactful phrases.
The overall tone is bold and competitive, with a vintage athletic flavor. Its chunky slabs and forward slant suggest speed, strength, and confidence, lending a punchy, action-oriented voice to headlines.
The design appears intended to deliver maximum impact with a tough, athletic slab-serif voice. By combining a strong oblique stance with squared slabs and compact counters, it aims to feel fast, sturdy, and unmistakably headline-first.
Spacing appears on the tight side in running text, amplifying the dark color and making the face feel best when given room to breathe. The strong cornering and flat-ended detailing keep the texture consistent across caps, lowercase, and figures, reinforcing a cohesive, sign-painting/jersey-like presence.