Sans Normal Lokiy 13 is a very bold, normal width, low contrast, italic, short x-height font visually similar to 'Tolyer' by Typesketchbook and 'Goldbill' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: headlines, posters, sportswear, packaging, branding, sporty, punchy, friendly, retro, energetic, impact, motion, approachability, display emphasis, rounded, oblique, compact, chunky, soft corners.
A heavy, rounded sans with a strong forward slant and compact proportions. Strokes are thick and even, with softly curved joins and terminals that keep the texture smooth rather than angular. Counters are relatively small and tight, and many forms feel slightly squashed horizontally, producing a dense, impactful rhythm. The lowercase is simple and single-storey where expected, with sturdy stems and short extenders that reinforce the compact, blocky silhouette.
Well-suited to short, high-impact settings such as headlines, posters, and branding where a bold, kinetic voice is needed. It also fits sports and lifestyle graphics, packaging callouts, and display typography that benefits from compact width and strong presence. For longer passages, its dense counters and heavy texture are best reserved for larger sizes.
The overall tone is bold and upbeat, combining athletic energy with a friendly, approachable softness. Its slant adds motion and urgency, while the rounded construction keeps it from feeling harsh or technical. The result reads as playful, confident, and somewhat retro in spirit.
The design appears intended to deliver maximum impact with minimal detail: a rounded, high-mass italic sans that reads quickly and feels dynamic. Its compact build and smooth curves suggest a focus on energetic display use, balancing forceful weight with approachable, contemporary softness.
Letterforms lean consistently with stable spacing, creating a cohesive, fast-moving line. Numerals are thick and prominent, matching the weight and rounded geometry of the letters, which helps maintain a uniform color in short headlines and badges.