Sans Superellipse Hubab 2 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'CF Blast Gothic' by Fonts.GR, and 'Peridot Latin' and 'Peridot PE' by Foundry5 (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, punchy, compact, industrial, retro, assertive, space saving, display impact, uniform texture, strong silhouettes, blocky, rounded corners, squat, sturdy, high impact.
This typeface uses dense, heavy strokes with compact proportions and a tightly packed internal rhythm. Letterforms are built from rounded-rectangle geometry, producing squarish bowls and softened corners rather than true circular curves. Terminals are predominantly flat and decisive, counters are relatively small, and joins stay clean and sturdy, giving the design a solid, poster-like presence. The lowercase follows the same chunky construction, with simple, single-storey forms and minimal detailing, and the numerals match with broad, stable silhouettes.
Best suited to short, prominent text such as headlines, posters, storefront-style signage, and bold branding moments where immediate impact is needed. It also works well on packaging and labels that benefit from a compact, rugged typographic voice.
The overall tone is loud, utilitarian, and confident—more about impact than delicacy. Its rounded-rectangular construction adds a friendly softness to an otherwise hard-working, industrial voice, creating a retro-leaning, headline-ready feel.
The design appears intended to deliver maximum punch in limited horizontal space, using a consistent rounded-rectangle skeleton to keep the texture uniform and the silhouettes strongly recognizable. The emphasis is on sturdy readability at display sizes and a distinctive, condensed presence.
The bold mass and compact spacing make white space inside letters a key part of legibility; at smaller sizes the tight counters may close visually. In larger settings the consistent rounded-rectangle motif reads clearly and gives words a distinctive, stamped look.