Sans Superellipse Hudul 12 is a very bold, narrow, low contrast, upright, tall x-height font visually similar to 'Blacky' by Afdalul Zikri and 'Boldine' by Fateh.Lab (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, industrial, assertive, compact, sports, retro, space saving, high impact, brand stamp, display clarity, compact emphasis, condensed, blocky, square-round, rounded corners, stencil-like counters.
A condensed, heavy sans with squared-off superellipse forms and consistently rounded outer corners. Strokes are thick and even, with minimal modulation and tight internal counters that create a dense, compact texture. Terminals are generally blunt and flat, while bowls and apertures lean toward rounded-rectangle geometry rather than circular. The lowercase is robust with a tall x-height and short extenders; punctuation and figures follow the same blocky, softened-corner construction for a highly uniform, poster-forward rhythm.
Best suited to short, high-impact copy such as headlines, poster titles, team or event branding, packaging callouts, and bold signage. It performs especially well where a compact width is useful for fitting large words into limited horizontal space.
The overall tone is forceful and utilitarian, projecting strength and immediacy. Its compressed width and dense color read as sporty and industrial, with a slightly retro, headline-driven attitude rather than a quiet text voice.
The design appears intended to deliver maximum visual weight in a narrow footprint, using rounded-rectangle geometry to keep forms consistent and approachable while maintaining a strong, industrial presence.
The narrow proportions and tight counters can cause letters to visually merge at smaller sizes, but they amplify impact in large settings. The rounded-square construction gives a friendly edge to an otherwise hard, compressed silhouette.